Leading telecommunications giant, MTN Nigeria Communications Limited and MTV Base are 
joining forces to develop an exciting marketing alliance that is targeted at generating fun and pleasure for the young music lovers, the youth and young adult community throughout Nigeria. The telecoms network and Africa’s leading youth entertainment network are to collaborate on an integrated 360-degree, multifaceted TV sponsorship project, which will be activated on air, on-the-ground and on mobile in Nigeria.
joining forces to develop an exciting marketing alliance that is targeted at generating fun and pleasure for the young music lovers, the youth and young adult community throughout Nigeria. The telecoms network and Africa’s leading youth entertainment network are to collaborate on an integrated 360-degree, multifaceted TV sponsorship project, which will be activated on air, on-the-ground and on mobile in Nigeria.Under the terms of the deal, MTNXtracool will seek to strengthen its connection with young Nigerians by becoming the exclusive sponsor of MTV & MTN VJ SEARCH and MTV & MTN Naija Hits an exciting grassroots’ talent search and TV show. Scheduled to start in September 2007, the MTV & MTN VJ Search will tour four Nigerian cities (Abuja, Lagos, Jos and Benin), auditioning young people who aspire to be an MTV presenter and host their own show on the channel.
The regional finalists from each city will go on to compete head to head in front of the MTV base cameras, culminating in a live televised grand final where the new presenter for Nigeria will be chosen by a panel of celebrity judges and members of the public voting via SMS. The ultimate winner earns a bone fide contract to represent MTV, hosting the TV show MTV & MTN Naija Hits, a new TV chart show which will run on MTV base (DStv Channel 88), STV and six syndicated channel partners across Nigeria.
So tell me what you think.
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